Relax, Mom. What I meant to say was I had Ron de Jeremy RUM. An interesting play on words, considering ron is Spanish for rum. A clever name for the rum branded with the former special education teacher turned adult film star and multi-faceted entertainer, Ron Jeremy. Ron isn’t the first celebrity to endorse a brand of spirit, thinking immediately to Dan Aykroyd’s Crystal Head Vodka. While I can’t speak for Dan’s product, I can say that a celebrity endorsement can make or break a product. However, Ron “the Hedgehog” Jeremy seems to have the gift for getting those endorsements and having them pay off.
I have to admit I have a cynical attitude towards celebrity-endorsed products. By that I mean, their particular endorsement of a product does not automatically make me reach for my wallet. However, I am a fan of certain musicians, actors, etc….and if celebrity endorsements didn’t mean anything to people like me, the advertising agencies would have a their work cut out for them. I said all of that to say this….it’s not THE factor to get me to buy anything.
Ron de Jeremy is marketed as The adult rum. I am not sure what that means, but the bottom line for me as a spirits enthusiast and amateur cocktailian, is taste. Imagine receiving a sample of Ron Jeremy…uh, I mean Ron de Jeremy for your opinion. Admit it…it brings either a smile to your face or something’s wrong with you. Anybody who has seen an adult film in the last twenty years or so has probably seen Ron’s work. If not, you know the name. What I want to know is the RUM.
A Panamanian blend of seven-year-old rums by Cuban Master Distiller Francisco “Don Pancho” Fernandez, the color of Ron de Jeremy is deep amber. The aroma is very rich and strong, containing notes of vanilla, cane sugar and spice. The taste…very rich and long lasting, with a smooth, slightly spicy finish. I feel this rum would stand up well with fruit and cream-based drinks, coconut, etc. It would also be a great addition to cola, or simply sipped neat or with ice. Could you imagine a rum from Ron Jeremy being anything else?